Revenue Architecture
Designing the revenue systems that connect marketing investment to commercial outcomes - lifecycle architecture, buying-group engagement and pipeline governance.
Enterprise marketing transformation - where platform decisions become business decisions.
IDADAY advises enterprise organisations on marketing technology architecture and commercial transformation - at the moments when the strategic and technical layers cannot be separated.
Experience across enterprise marketing technology ecosystems
Marketing Technology
Architecture, governance and activation of enterprise marketing technology ecosystems - including Adobe Marketo Engage, Adobe Journey Optimizer B2B and connected CRM environments.
Transformation
Strategic advisory in high-complexity transformation programmes - M&A separations, platform migrations and operating model redesigns where strategic and technical judgment must work together.
About us
From marketing technology to enterprise transformation
Most transformation advisory stops at either the strategy layer or the technical layer. IDADAY operates at both simultaneously - which is where the decisions that determine success are actually made.
Experience includes a global marketing automation rollout at DHL Express, marketing transformation strategy at Deloitte Netherlands, and IPO readiness work for a major industrial company separating from a Fortune 100 parent stack under a six-month timeline. IDADAY's principal advisor holds Adobe Certified Master credentials and leads the Adobe Marketo User Group Benelux.
The situations where this matters most: M&A separations, platform migrations, and marketing operating model transformations where the technology and the commercial logic must be redesigned together.