Senior marketing leadership on a retained basis. Strategic direction for your digital transformation, marketing automation strategy, and AI readiness; without the overhead of a full-time executive. Not a consultant who visits. A leader who stays.
Start a conversationThis is not project-based consulting. It is a retained strategic relationship. You get a senior marketing technology leader who understands your context, attends your leadership meetings, and takes accountability for the direction of your marketing architecture over time.
IDADAY's fractional CMO model is specifically focused on the intersection of marketing and technology. This is not about running campaigns or managing agencies. It is about the architectural decisions that determine whether your marketing investment creates compounding value or just adds complexity.
Architecture-level direction on your marketing stack. Which platforms to invest in, which to sunset, and how the pieces connect to your commercial model.
Honest evaluation of whether your data foundation, CRM architecture, and operational processes can support the AI capabilities being promised by your vendors.
Beyond tool selection. How your marketing automation connects to revenue, how data flows between systems, and where the operating model needs to change.
Independent counsel during platform selections, contract renewals, and partner evaluations. Someone at the table whose incentives are aligned with yours.
Making marketing technology investment legible to the people who approve it. Translating stack complexity into business language.
Training, onboarding, and people enablement across local teams. The strategic direction only matters if the people executing it understand why.
The CTO is driving transformation but nobody owns the marketing technology architecture. The team executes well but lacks someone to set the strategic direction.
The board wants AI in marketing. Your vendors are selling AI features. Nobody has independently assessed whether your data foundation can actually support them.
Two companies, two marketing stacks, one deadline. You need an experienced hand who has been through this before, from the inside.
Your CMO is strong on brand and commercial strategy but needs a specialist sparring partner on marketing technology, automation, and data architecture decisions.
A contract renewal or re-platforming is approaching. You want independent counsel before committing to a multi-year vendor relationship.
Arjen Segers has been on both sides of the table. Four years directing enterprise B2B marketing at Korn Ferry (NYSE: KFY), the global organisational consulting and executive search firm. Eight years as a senior MarTech consultant across enterprise transformation programmes at organisations like Deloitte and DHL Express.
One of very few Adobe Certified Masters (Marketo Engage Architect) in Europe. Harvard Innovation Strategy Programme. But the value is not in credentials; it is in the pattern recognition that comes from having been the buyer, the builder, and the advisor across dozens of enterprise marketing transformations.
A fractional CMO is a senior marketing executive who works with your organisation on a part-time or retained basis, typically 2-4 days per month. They provide the strategic leadership of a full-time Chief Marketing Officer without the cost and commitment of a permanent hire. This model is particularly valuable for organisations navigating digital transformation, marketing technology decisions, or AI readiness initiatives that require experienced leadership but not a full-time role.
Fractional CMO engagements typically range from EUR 4,000 to EUR 12,000 per month depending on scope, seniority, and time commitment. IDADAY structures its fractional CMO engagements as quarterly retainers with a defined scope of strategic deliverables.
A marketing consultant typically delivers a specific project or recommendation and leaves. A fractional CMO becomes part of your leadership team on an ongoing basis, attending board meetings, directing strategy, and taking accountability for marketing outcomes over time. IDADAY's fractional CMO model specifically focuses on marketing technology architecture and digital transformation; the strategic layer above implementation.
Common triggers include: a major digital transformation or platform migration is underway, the organisation needs to build an AI readiness strategy, the marketing team has strong execution capability but lacks architectural leadership, the company is navigating M&A and needs someone to assess and align the marketing technology stack, or the existing CMO needs a specialist thought partner on technology strategy.
A fractional CMO brings senior experience at a fraction of the cost and without the 6-month hiring cycle. You get immediate access to pattern recognition from dozens of enterprise engagements; not someone learning your industry on the job. The model works best when you need strategic leadership but the scope does not justify a full-time executive, or when you need a specialist perspective that complements your existing leadership team.
A 30-minute call to understand your situation. No pitch, no proposal template. Just a conversation about whether a fractional CMO model fits what you are navigating.
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