GRAVITY SCAN
A three-week diagnostic that maps where your enterprise marketing investment is building durable value - and where it is not.
Most enterprise organisations are investing heavily in AI-driven marketing capabilities. But the foundation that AI actually requires - governed data, identity resolution, orchestrated context - is frequently underdeveloped. The result is investment at the top of the stack, value leakage at the bottom. The Gravity Scan maps exactly where the misalignment sits, before a platform decision becomes irreversible.
Five structured deliverables. Three weeks. One fixed price.
Intake questionnaire
Completed before the engagement begins. 30-45 minutes. Maps the current stack, identifies the critical decision context, and surfaces the key questions to address in the interviews.
Structured interviews
Commercial track (CMO, CRO or equivalent commercial leadership, 75 minutes) and technical track (Marketing Ops or IT architecture, 75 minutes). Supplementary stakeholders included where relevant to the engagement context. Each track follows a defined interview guide across all three Value Gravity layers.
28-area assessment
Scored 1-5 against defined maturity criteria across the Commercial Foundation, Context Orchestration, and AI Capability layers. Every score is backed by evidence from the interviews and intake.
Gravity Assessment report
8-12 pages. Maps the current state across all three layers, identifies misalignment patterns, presents maturity scores with strategic implications, and recommends what to address in what sequence.
Findings presentation
60 minutes with senior stakeholders. The report belongs to the client. No obligation to proceed to further work. The findings are useful regardless of what the organisation chooses to do next.
Implementation or vendor selection
The Gravity Scan is a diagnostic. It tells you what the situation is and what to address in what order. It does not commit you to a particular platform, partner, or programme of work.
The assessment maps your stack across three layers. Value concentrates at the bottom.
AI is a commodity. Context and governance are where differentiation concentrates. The Gravity Scan tells you which layer you are actually building on.
Six situations where the Gravity Scan is most immediately useful
Platform decision
A migration, contract renewal, or platform consolidation decision is in the next 6-12 months and the current stack clarity is insufficient to make it with confidence.
AI mandate
Leadership has set an AI strategy mandate but the stack readiness - data quality, identity governance, orchestration architecture - has not been independently assessed.
M&A or spin-off
The organisation is separating from a parent stack, integrating an acquisition, or preparing for IPO; and needs architecture clarity on a defined timeline.
New CMO or CIO onboarding
An incoming leader needs an independent view of what they have inherited; not filtered through the team that built it or the vendors that sold it.
Post-audit questions
An internal review or vendor audit raised questions that the implementation partner cannot answer independently, because they have a commercial stake in the outcome.
Operating model redesign
The marketing operating model is being redesigned and the technology architecture needs to be understood before the team structure and governance model can be set.
Arjen Segers, IDADAY International Services
The Gravity Scan is delivered personally by Arjen Segers. No subcontractors at this tier.
Ready to see where your stack is actually heading?
Fixed scope. Fixed price. Findings presented in three weeks. The report belongs to you.
Request the Gravity Scan Learn about Value Gravity