IDADAY shares perspectives on marketing transformation, revenue architecture and the evolving role of marketing technology ecosystems within complex B2B organizations.
The articles published here focus on practical perspectives from enterprise marketing transformation programs. Topics typically include revenue architecture, marketing technology governance and the organizational challenges that arise when large B2B organizations modernize their commercial infrastructure.
These perspectives are based on experience across enterprise marketing technology ecosystems including platforms such as Adobe Marketo Engage and Adobe Journey Optimizer B2B.
